WaterColor Store is located in the beautiful beach resort of WaterColor, Florida, in South Walton along the famed Scenic 30A Highway. The store offers official WaterColor logo apparel and merchandise such as hats, candles, colorful drinkware and more. The store also features a curated collection of elegant lifestyle products and local jewelry designers, as well as nationally renowned brands like lululemon, Vineyard Vines® and Peter Millar®.